Spokane local-SEO audit · prepared for

Mia's Therapeutic Massage Clinic Spokane

#2 in the local pack. That's a real position. Elements Massage and spokanemassage.com are sitting above Mia's right now on "massage therapy spokane" — one a national franchise, one a local competitor. The gap between #2 and #1 isn't about content or reviews. It's structural. Google can't read the page the way it reads the sites ranked above it, because miasmassageclinic.com has no JSON-LD structured data telling search engines what the business is, where it operates, and what services it offers. That's the mechanism. Fix that, and the page becomes dramatically easier for Google to classify and surface. The 78 reviews and 5-star rating are solid. The Spokane localization is already doing its job — title tags, meta, and contact details are all anchored locally, which is why the site ranks at all. This report shows exactly where the structural gaps are and what to address first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Mia's Therapeutic Massage Clinic Spokane ranks #2 in the local pack
for massage therapy spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: miasmassageclinic.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Mia's Therapeutic Massage Clinic Spokane Doesn't

Organic top 3 · “massage therapy spokane
#1
elementsmassage.com
Elements Massage Wandermere - Spokane
Not in our Spokane audit dataset yet. Visit elementsmassage.com and run a side-by-side compare.
#2
spokanemassage.com
Spokane Massage - Massage Therapy + Wellness in Spokane ...
Not in our Spokane audit dataset yet. Visit spokanemassage.com and run a side-by-side compare.
#3
vagaro.com
Massage Professionals in Spokane, WA
Not in our Spokane audit dataset yet. Visit vagaro.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where miasmassageclinic.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Mia's Therapeutic Massage Clinic Spokane Washington"
"Spokane" in meta description
Meta: "Bring Your Body and Mind into Balance at Mia's Therapeutic Massage Cl…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
75
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 3 polish
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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Material
No robots.txt file
Search engines look for /robots.txt to discover sitemap location and crawl directives.
Fix:
Polish
Meta description is too long (204 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks massage by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Massage Therapywe've audited
Rank 4 of 7
#1
Massage Spokane Body & Mind
massage-spokane.com
Does what you don't: Publishes structured data
87
/ 100
#2
THE SPACE | Barefoot Massage Spokane
thespacespokane.com
Does what you don't: Publishes structured data
85
/ 100
#3
Relaxation by Wendy Massage Studio
relaxationbywendy.com
Does what you don't: Publishes structured data
76
/ 100
#4
You
Mia's Therapeutic Massage Clinic Spokane
miasmassageclinic.com
Gap to #3: +1 points · Gap to #1: +12
75
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance56 /100
SEO100 /100
Accessibility88 /100
Best practices77 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews78
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag51 chars
Meta description204 chars
H1 count1
Images / missing alt5 / 0
robots.txtno
sitemap.xmlyes

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Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsfsc7 · 2026-05-30