Mike Pankey Mortgage Advisor - NMLS 718905
Five stars. Eighty-three reviews. That's real social proof. But "mortgage broker Spokane" isn't returning mikepankey.com in the top ten — jasonpaullhomeloans.com, catlincapital.com, and becu.org are ahead of you. Third of eight among Spokane mortgage brokers audited puts you in the middle of the pack, not the bottom, but not where the clicks go either. The localization is solid. Title, meta, and contact details all tell Google this site belongs in Spokane. That's already working. The gaps are technical, not foundational. Mobile load speed is the critical one — slow performance costs ranking and kills conversions simultaneously. Twenty-seven of forty-three images have no alt text, and the Lighthouse SEO score hasn't crossed 90 yet. Those two issues are what's holding a 72 back from an 85. The report below shows exactly where each point is lost and what to fix first.
1Where You Actually Rank in Spokane
1 cached queryThat's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.
What the Top 3 Do That Mike Pankey Mortgage Advisor - NMLS 718905 Doesn't
Organic top 3 · “mortgage broker spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where mikepankey.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 2 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks mortgage-broker by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.