Modus Mortgage
The 4.9 rating is real. The visibility isn't there yet. For "mortgage broker Spokane," Modus doesn't rank in the top 10. Jason Paull Home Loans, Catlin Capital, and BECU are all ahead of them. Among the eight Spokane mortgage brokers audited here, Modus lands fifth. The core issue is structural. Google can't confirm Modus operates in Spokane — "Spokane" doesn't appear in the homepage title or meta description, and the site has no LocalBusiness schema. That's a zero localization signal. The search engine has no geographic anchor to work with. Two fixable things. Add Spokane to the title tag and meta description. Implement LocalBusiness schema so Google can read the location directly from the page code. Mobile performance and missing image alt text are also flagged. They're not the primary drag, but they compound the signal problem. This report walks through each gap in order of impact — starting with the localization fixes that move the needle fastest.
1Where You Actually Rank in Spokane
1 cached queryThat's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.
What the Top 3 Do That Modus Mortgage Doesn't
Organic top 3 · “mortgage broker spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where modusmortgage.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 1 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
4 above youA separate lens from the SERP positioning above. This ranks mortgage-broker by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.