Spokane local-SEO audit · prepared for

Mom's Custom Tattoo & Body Piercing

523 reviews and a 4.7 rating. That's real trust, built over real time. But on "tattoo shop spokane," Mom's Custom Tattoo isn't in the top 10. Fortunata Studio and Anchored Art are ahead of it — and they're pulling the clicks that should go here. The gap isn't reputation. It's signal. Google can't confirm what it can't read. The LocalBusiness schema is incomplete, most images have no alt text, and the localization score sits at 52 out of 100. The title says Spokane; the meta description and contact markup don't back it up. Mobile load speed is the critical fix. Slow pages lose rankings before a visitor even sees the site. Third out of seven audited Spokane tattoo shops — with the strongest review base in the group. This report shows exactly where the signal is leaking and what to fix first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Mom's Custom Tattoo & Body Piercing doesn't appear in the top 10 for tattoo shop spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Mom's Custom Tattoo & Body Piercing Doesn't

Organic top 3 · “tattoo shop spokane
#1
fortunata.studio
Fortunata Tattoo | Book Your Next Tattoo Today
score74/100
PSI mobile
36/100
Reviews
597
Rating
5.0/5
Schema
Partial
#2
anchoredarttattoo.com
Anchored Art Tattoo - Spokane
Not in our Spokane audit dataset yet. Visit anchoredarttattoo.com and run a side-by-side compare.
#3
reddit.com· directory
Tattoo Artist Recommendations? : r/Spokane
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where momstattoo.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
52/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "Mom's Tattoo & Piercing | Spokane, WA"
"Spokane" in meta description
Meta: "Custom tattoos, professional piercing + on-trend, high-end body jewel…"
Local cities / neighborhoods mentioned
Found: kendall yards
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
74
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 0 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 46/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Most images missing alt text (2/5)
Image alt coverage is below 70%.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

2 above you

A separate lens from the SERP positioning above. This ranks tattoo by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Tattoo Studioswe've audited
Rank 3 of 7
#1
Main Ave Tattoo
mainavetattoo.com
Does what you don't: Has complete NAP in schema
81
/ 100
#2
Fortunata Tattoo Studio
fortunata.studio
74
/ 100
#3
You
Mom's Custom Tattoo & Body Piercing
momstattoo.com
Gap to #2: +0 points · Gap to #1: +7
74
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance46 /100
SEO92 /100
Accessibility88 /100
Best practices81 /100
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews523
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag37 chars
Meta description108 chars
H1 count1
Images / missing alt5 / 2
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpvi6u4 · 2026-06-01