Moore Family Clinic
Strong foundation. Moore Family Clinic scores 90 out of 100 — the highest of any Spokane healthcare site audited. You're ranking #3 organic and #2 in the local pack for "best medical clinic spokane." Providence and Doctors Clinic Spokane sit above you. Closing that gap is a structural fix, not a rebuild. One issue stands out. Your page has two H1 tags. Search engines read the H1 as your primary topic signal — two of them splits that signal and weakens your authority on the query. Your Spokane localization score is 85 out of 100. Title and meta already name the city correctly. That's the gap to close, not replace. The report below shows exactly where the duplicate H1 lives and what to do with it.
1Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Healthcare / Clinics.
Organic #4, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
2What to Fix, in Order of What It Costs
0 costly · 1 material · 1 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
Your page sends Google mixed signals about its topic.
Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.
Fix: Keep only one H1; convert the rest to H2/H3 as appropriate.
Technical detail · for your developer
Multiple H1 tags (2) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.
Some of your photos are invisible to Google.
Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.
Fix: Add descriptive alt text to content imagesTechnical detail · for your developer
7 of 36 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
Strong Spokane signal — your title and meta both name the city to Google.