Maverick Johnston at Guardian Mortgage
Maverick ranks outside the top 10 for "mortgage broker Spokane." Three competitors sit above him — jasonpaullhomeloans.com, catlincapital.com, and becu.org. That's the gap. The localization is solid. Title tags, meta, and contact details all anchor the site to Spokane, which earns a 75/100 signal score. That foundation is real. But the page has no structured data — no JSON-LD telling Google what this business is, where it operates, and what it does. Google is guessing instead of reading. Mobile performance is slow. Search engines penalize that directly in rankings. Four of nine images are also missing alt text, which compounds the crawl signal problem. The 5-star rating with 35 reviews is a legitimate trust asset. It's not showing up in search results the way it could because there's no schema markup wiring it to the listing. This report shows exactly where to close those gaps — starting with structured data and page speed.
1Where You Actually Rank in Spokane
1 cached queryThat's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.
What the Top 3 Do That Maverick Johnston at Guardian Mortgage Doesn't
Organic top 3 · “mortgage broker spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where mortgagemav.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 1 material · 2 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
5 above youA separate lens from the SERP positioning above. This ranks mortgage-broker by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.