Mr. Appliance of Spokane Valley
Rank 9 for "appliance repair spokane." That's the starting point. Three of the eight sites above you aren't even competitors — Yelp, Reddit, and a thin directory site are pulling organic spots that a real service business should own. The gap isn't effort. It's signal. Your homepage title and meta description contain no mention of Spokane, so Google has no geographic anchor to rank you higher with confidence. Two structural fixes drive most of the recovery here. No LocalBusiness schema means Google is inferring your location rather than reading it. Slow mobile load compounds that — performance is a direct ranking input, not a cosmetic issue. Your 5-star rating is real leverage. Thirty reviews is a foundation worth building on, and this report shows exactly where the technical gaps are suppressing the visibility those reviews should already be earning you.
1Where You Actually Rank in Spokane
1 cached queryOn page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #9 into local-pack #1–3 is the highest-leverage shift here.
What the Top 3 Do That Mr. Appliance of Spokane Valley Doesn't
Organic top 3 · “appliance repair spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where mrappliance.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 1 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
4 above youA separate lens from the SERP positioning above. This ranks appliance-repair by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.