Made With Love Bakery
Rank 1 of 7 audited Spokane bakeries. That's the foundation. A 4.9 rating across 192 reviews and a local pack #1 — those are real trust signals, and Google is reading them. The organic side tells a different story. On "bakery spokane," explorewashingtonstate.com, tripadvisor.com, and thegrainshed.coop all sit above mwlbakery.com. Directory and aggregator pages outranking the actual bakery is a structural problem, not a content one. Two gaps are doing most of the damage. The page title doesn't contain a Spokane location signal — Google reads the title before anything else on the page. At 45/100 on localization, that's the clearest lever available. The site also carries six H1 tags where there should be one, which splits the ranking signal Google uses to understand what the page is about. Fix those two things and the organic gap narrows fast. The report shows exactly where each one lives.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: mwlbakery.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Made With Love Bakery Doesn't
Organic top 3 · “bakery spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where mwlbakery.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditSome Spokane signal present, but the page title doesn't anchor the location. Google reads title first.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
0 critical · 2 material · 2 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
Top of packA separate lens from the SERP positioning above. This ranks bakery by composite audit score, across the 7 sites we've measured in this vertical.
Among Spokane Bakeries we've audited, Made With Love Bakeryis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.