Optometrist in Spokane
1Your Spokane Standing
#6 of 6That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.
Sign in to see who's ahead of you.
Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.
This is the field you're measured against — every Spokane Optometry / Eye Care we track, captured and time-stamped. The gaps below are your position inside it.
2Where Customers Decide
Reviews · trust signalReviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.
Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.
You sit at #6 today. Drag the reviews up to see what the climb buys.
3Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Optometry / Eye Care.
Organic #5, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
4What to Fix, in Order of What It Costs
2 costly · 2 material · 2 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
You're invisible on the map.
No Google Business Profile means you can't appear in the map results — where most local searches end. This is the single biggest miss.
Fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Technical detail · for your developer
No Google Business Profile found — Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss. — Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Google can't read your hours, services, or service area.
Without structured data, Google guesses what you do — and shows competitors it's more sure about.
Fix: Add a LocalBusiness or category-specific subtype (Restaurant,Technical detail · for your developer
No LocalBusiness schema — JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this. — Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.
You're just below the three businesses that get the calls.
The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.
Fix: Strengthen NAP consistency across citations, build reviews, andTechnical detail · for your developer
Ranking #5 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.
Your photos are invisible to Google.
Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.
Fix: Audit content images and add descriptive alt textTechnical detail · for your developer
Most images missing alt text (49/51) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Your links look like spam when shared.
Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.
Fix: Add og:title, og:description, og:image, og:url meta tags to theTechnical detail · for your developer
No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Your links show no preview on X.
Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.
Fix: Add twitter:card, twitter:title, twitter:description,Technical detail · for your developer
No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
That's roughly 513 inbound leadsa month from organic search alone. We haven't mapped Optometrist in Spokane's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.
This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.
Strong Spokane signal — your title and meta both name the city to Google.