Spokane local-SEO audit · prepared for

North Town Insurance

96
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#2 of 4
The Standing
North Town Insurance ranks #2 of 4 Insurance we track in Spokane.
Rank
Business
1
All Lines Insurance· leader
108802 rev4.9
2
You
106852 rev4.9
3
Spokane competitor
105486 rev4.9
4
Spokane competitor
93412 rev5.0

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Insurance field
3 tracked · snapshot July 20, 2026
Median audit score
93field
96
Have LocalBusiness schema
100%field
you do
Median Google reviews
486field
852
Median mobile load
22.5sfield
3.8s

This is the field you're measured against — every Spokane Insurance we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
Nobody in Spokane is ahead of you on reviews. Defend it.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Insurance Reviews
median 486
802
floor 412
All Lines Insurance
you 852
You
852reviews
4.9★ rating
Category leader · All Lines Insurance
802reviews
-50 ahead of you
You're past the Spokane median for Insurance— real ground held. The gap that's left is to All Lines Insurance: -50 reviews. Closing it is what moves you from middle of the pack to the top of the local SERP.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
852
Review rank
#1of 4
852 nowleader All Lines Insurance · 802

You sit at #1 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · you're in it

You're in Google's 3-pack for Spokane Insurance — at #3.

Good. But the businesses above you take the call first. See who, and the move that flips it.

#1hidden
#2hidden
#3hidden
#3North Town Insurancein the pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

0 costly · 0 material · 1 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Some of your photos are invisible to Google.

    Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.

    Fix: Add descriptive alt text to content images. Use empty alt='' only for decorative images.

    Technical detail · for your developer

    1 of 8 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 811 searches a month.

That's roughly 16 inbound leadsa month from organic search alone. We haven't mapped North Town Insurance's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 3.8 seconds for your page — slower than 1 Spokane competitor.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Insurance
good 2.5s
median 22.5s
0s
All Lines Insurance
you 3.8s
You
3.8s
1.3s over the 2.5s bar
Fastest in Spokane · All Lines Insurance
3.2s
0.6s faster than you
1 of 3 Spokane Insurance we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.03
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
100/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "North Town Insurance | Home, Auto & Business Coverage in Spokane"
"Spokane" in meta description
Meta: "Protect what matters with North Town Insurance in Spokane. Get expert…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance88 /100
SEO100 /100
Accessibility89 /100
Best practices96 /100
Core Web Vitals (mobile)
LCP (load)3.8 s
CLS (shift)0.03
INP (response)
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews852
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag64 chars
Meta description151 chars
H1 count1
Images / missing alt8 / 1
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqihs0w · 2026-06-17