Spokane local-SEO audit · prepared for

Northview Family Dental - Westview

Northview Westview is already competing. Ranking #2 for "best dentist spokane" — organic and local pack — is a real position. That's not a baseline problem. But #1 belongs to deltadental.com, an insurance directory, not a practice. A directory outranking a 4.9-star, 1,809-review clinic is a structural issue, not a reputation one. The fix is structural too. Two gaps drive most of the risk here. No LocalBusiness schema means Google is inferring your entity data instead of reading it directly. No H1 tag means the page's primary relevance signal is missing. These are small changes with outsized ranking weight. Four of eleven images also lack alt text — a secondary gap, but it compounds the others. The report shows exactly where each one sits. The localization signal is strong: 75/100, with title, meta, and contact details all anchoring you to Spokane. That foundation holds. The report shows what fixes it from here.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
Northview Family Dental - Westview ranks #2 organic · #2 in the local pack
for best dentist spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: northviewfamilydental.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Northview Family Dental - Westview Doesn't

Organic top 3 · “best dentist spokane
#1
deltadental.com· directory
Best Dentists Near Me in Spokane, Washington
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
northviewfamilydental.comYou
Spokane, WA
score80/100
PSI mobile
100/100
Reviews
1,809
Rating
4.9/5
Schema
None
#3
drweigand.com
Find the Best Dentist in South Hill Spokane at Richard ...
Not in our Spokane audit dataset yet. Visit drweigand.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
dentist spokane
Organic #2
Top: grandcornerdental.com · northviewfamilydental.com · deltadental.com
dentist near me spokane
Organic #4
Top: spokanedental.com · dentalcareofspokane.com · deltadental.com
Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where northviewfamilydental.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Spokane Dentist – Northview Family Dental – 2 Convenient Locations"
"Spokane" in meta description
Meta: "Looking for a dentist in Spokane, WA? Look no further. Northview Fami…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
80
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 25, 2026.

4Diagnosis & Prescription

2 critical · 1 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Material
Most images missing alt text (4/11)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too long (66 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

2 above you

A separate lens from the SERP positioning above. This ranks dentist by composite audit score, across the 5 sites we've measured in this vertical.

Among Spokane Dentistswe've audited
Rank 3 of 5
#1
Spokane Family Dental
spokanefamilydental.com
Does what you don't: Has LocalBusiness structured data
87
/ 100
#2
Dental Care of Spokane
dentalcareofspokane.com
Does what you don't: Has LocalBusiness structured data
81
/ 100
#3
You
Northview Family Dental - Westview
northviewfamilydental.com
Gap to #2: +1 points · Gap to #1: +7
80
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance100 /100
SEO92 /100
Accessibility91 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews1809
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag66 chars
Meta description134 chars
H1 count0
Images / missing alt11 / 4
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmplrkzd · 2026-05-25