Spokane local-SEO audit · prepared for

Northwest Fence Company

4.7 stars and 122 reviews. That's a real foundation. But you're sitting at #4 for "fence contractor spokane," behind two direct competitors and a Yelp listing. That gap is structural, not reputational. Your page title doesn't anchor Spokane. Google reads the title first — right now, it's passing that signal to sites that do. No H1, no LocalBusiness schema, and slow mobile load time compound it. Your localization score is 25 out of 100. Your competitors aren't beating you on trust — they're beating you on signals your page isn't sending. The report shows you exactly where those signals break down and what to fix first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Northwest Fence Company ranks #4 organic
for fence contractor spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #4 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That Northwest Fence Company Doesn't

Organic top 3 · “fence contractor spokane
#1
allstarfencespokane.com
Spokane's Premier Fence Company - All Star Fence Company
score68/100
PSI mobile
55/100
Reviews
230
Rating
4.7/5
Schema
None
#2
spokanefence.com
Spokane Fence Company – Spokane's Leading Fence ...
score55/100
PSI mobile
54/100
Reviews
5
Rating
5.0/5
Schema
None
#3
yelp.com· directory
TOP 10 BEST Fence Installation in Spokane, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where northwestfencecompany.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
25/100

Some Spokane signal present, but the page title doesn't anchor the location. Google reads title first.

"Spokane" in page title
Title: "Home - Northwest Fence Company"
"Spokane" in meta description
Meta: "Northwest Fence Company is located in Spokane Valley, Washington. We …"
Local cities / neighborhoods mentioned
Found: inland northwest
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
68
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

3 critical · 0 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Critical
Slow mobile performance
Mobile performance score is 41/100. Google uses mobile speed as a ranking factor.
Fix:
Polish
Meta description is too long (650 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks fence-installation by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Fence Installationwe've audited
Rank 4 of 8
#1
Perimeter Pros Fencing LLC
perimeterprosfencing.pro
Does what you don't: Has LocalBusiness structured data
81
/ 100
#2
Hard Rock Fencing
hardrockfencing.com
Does what you don't: Has LocalBusiness structured data
73
/ 100
#3
All-Star Fence Company - LLC
allstarfencespokane.com
Does what you don't: Has a clear H1
68
/ 100
#4
You
Northwest Fence Company
northwestfencecompany.com
Gap to #3: +0 points · Gap to #1: +13
68
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance41 /100
SEO92 /100
Accessibility89 /100
Best practices81 /100
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews122
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag30 chars
Meta description650 chars
H1 count0
Images / missing alt4 / 0
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpstgyx · 2026-05-30