Spokane local-SEO audit · prepared for

NorthWest CPA & Tax

Ranking #1 in the local pack is real. That's a strong position to build from. For "accountant CPA Spokane," three organic results sit above them — Yelp, spokanecpa.com, and am-cpas.com. The local pack win matters, but organic is where the volume compounds. Two H1 tags on the same page. Search engines expect one. That split dilutes the page's primary signal and costs authority it should be keeping. The localization score is 60/100. The title names Spokane — that part's done. The meta description and contact markup don't reinforce it, which leaves easy ground unclaimed. Twenty-five reviews at a 5.0 rating is a clean baseline. More volume here would strengthen the profile's competitive weight. First in a field of seven audited Spokane accountants. The report below shows exactly which fixes move the needle on organic.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
NorthWest CPA & Tax ranks #1 in the local pack
for accountant CPA spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: nwcpatax.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That NorthWest CPA & Tax Doesn't

Organic top 3 · “accountant CPA spokane
#1
yelp.com· directory
THE BEST 10 Accountants in SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
spokanecpa.com
Spokane WA Accounting Services: Johnson & Associates CPA
score38/100
PSI mobile
Reviews
6
Rating
4.3/5
Schema
None
#3
am-cpas.com
Anastasi Moore & Martin, PLLC: Spokane, WA Accounting ...
Not in our Spokane audit dataset yet. Visit am-cpas.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where nwcpatax.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
60/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "NorthWest CPA & Tax, PLLC | CPA in Spokane"
"Spokane" in meta description
Meta: "NorthWest CPA & Tax, PLLC. is a highly motived CPA that does accounti…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
93
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

0 critical · 1 material · 1 polish
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Material
Multiple H1 tags (2)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Polish
1 of 16 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks accountant by composite audit score, across the 6 sites we've measured in this vertical.

You're on top

Among Spokane Accountants / CPAs we've audited, NorthWest CPA & Taxis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance83 /100
SEO100 /100
Accessibility99 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews25
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag42 chars
Meta description129 chars
H1 count2
Images / missing alt16 / 1
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpstjxj · 2026-05-30
NorthWest CPA & Tax — Spokane SEO audit (93/100) · spokaneseo.app