Osprey
1Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Restaurants.
Organic #8, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
2What to Fix, in Order of What It Costs
3 costly · 1 material · 2 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
Your rating is scaring off clicks.
A star rating under 4.0 reads as a warning. People scroll past it to the next shop, even when you'd do the better job.
Fix: Address the patterns in your negative reviews directly, then increase volume of recent positive reviews.
Technical detail · for your developer
Google rating is 3.9/5 — Average rating below 4.0 hurts the local-pack click-through dramatically. — Address the patterns in your negative reviews directly, then increase volume of recent positive reviews.
You don't show up where local buyers look first.
The map's top results capture most local searches, and you're not in them. The fix is foundational: profile, schema, and on-page basics.
Fix: Fix the foundational signals first: GBP completeness,Technical detail · for your developer
Outside the top results (organic #8) — The site does not rank in the top 7 organic results for its primary local query. — Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.
Google is guessing what your business is.
Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.
Fix: Add a LocalBusiness JSON-LD block with NAP (name, address,Technical detail · for your developer
No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Your page sends Google mixed signals about its topic.
Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.
Fix: Keep only one H1Technical detail · for your developer
Multiple H1 tags (17) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.
Your search preview is the wrong length to read.
Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.
Fix: Rewrite the meta description with a concrete benefit and localTechnical detail · for your developer
Meta description is too long (164 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Some of your photos are invisible to Google.
Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.
Fix: Add descriptive alt text to content imagesTechnical detail · for your developer
6 of 42 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
Strong Spokane signal — your title and meta both name the city to Google.