Outlaw Auto Pros
Strong localization. Real room to climb. Outlaw Auto Pros scores 81/100 among the six Spokane auto-detailers audited — first in that group. But on "best auto detailing spokane," the site sits at organic #8, behind spokaneautodetail.com, a Reddit thread, and Ziebart. That's the gap. Two fixable issues are keeping it there. The LocalBusiness schema is incomplete, so Google is reading partial structured data instead of a clean signal. The Google Business Profile has no primary category set — a missing input that affects how Google classifies and surfaces the listing. The 4.9 rating across 28 reviews is a real asset. The Spokane localization signal scores 100/100. The foundation is already there. This report shows exactly which schema fields need filling and what the GBP fix looks like.
1Your Spokane Standing
#3 of 6Sign in to see who's ahead of you.
Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.
This is the field you're measured against — every Spokane Auto Detailing we track, captured and time-stamped. The gaps below are your position inside it.
2Where Customers Decide
Reviews · trust signalReviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.
Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.
You sit at #6 today. Drag the reviews up to see what the climb buys.
3Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Auto Detailing.
Organic #8, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
4What to Fix, in Order of What It Costs
1 costly · 2 material · 0 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
You don't show up where local buyers look first.
The map's top results capture most local searches, and you're not in them. The fix is foundational: profile, schema, and on-page basics.
Fix: Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.
Technical detail · for your developer
Outside the top results (organic #8) — The site does not rank in the top 7 organic results for its primary local query. — Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.
Google doesn't know which searches you should show up for.
Your primary category is how Google matches you to a search. Leave it blank and you miss the searches you'd win.
Fix: Sign in to Google Business Profile and set the most specificTechnical detail · for your developer
Google Business Profile has no primary category — Without a primary category, Google can't match the business to relevant searches. — Sign in to Google Business Profile and set the most specific primary category.
Your address and phone aren't where Google looks for them.
The local pack runs on matching name, address, and phone. A gap here is a reason to rank the shop next door instead.
Fix: Fill in streetAddress, addressLocality, postalCode, andTechnical detail · for your developer
LocalBusiness schema is incomplete — Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal. — Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
At a typical 2% inquiry rate, that 619-search gap is about
This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.
Strong Spokane signal — your title and meta both name the city to Google.