Spokane local-SEO audit · prepared for

Outskirts Barbershop

Outskirts sits at #6 for "barbershop spokane" — above the fold, but behind thebarbersonline.com, Yelp, and Brickyardbarbershop.com. That gap is closeable. The 4.9 rating across 186 reviews is a real trust signal, and the local anchoring is solid — title, meta, and contact details all read Spokane to Google. Second-ranked among seven audited Spokane barbershops. Strong foundation. What's holding the ranking back is structural: mobile load speed is slow enough to cost ranking positions directly, and four of six images have no alt text, which leaves indexable content on the table. This report shows exactly where those two fixes land in the priority order and what to do first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Outskirts Barbershop ranks #6 organic
for barbershop spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #6 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That Outskirts Barbershop Doesn't

Organic top 3 · “barbershop spokane
#1
thebarbersonline.com
The "Y"
Not in our Spokane audit dataset yet. Visit thebarbersonline.com and run a side-by-side compare.
#2
yelp.com· directory
Top 10 Best Barbers Near Spokane, Washington - Yelp
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
brickyardbarbershop.com
Home page - Brickyard Barbershop Spokane
Not in our Spokane audit dataset yet. Visit brickyardbarbershop.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where outskirtsbarbershop.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Outskirts Barbershop: A Traditional Spokane Barber Shop💈"
"Spokane" in meta description
Meta: "Outskirts Barbershop in Spokane offers premium men's haircuts, precis…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
78
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 26/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Most images missing alt text (2/6)
Image alt coverage is below 70%.
Fix:
Polish
Meta description is too long (163 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

1 above you

A separate lens from the SERP positioning above. This ranks barbershop by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Barbershopswe've audited
Rank 2 of 7
#1
Alexander York - The Salon and Barbershop
alexanderyorksalon.com
79
/ 100
#2
You
Outskirts Barbershop
outskirtsbarbershop.com
Gap to #1: +1 points
78
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance26 /100
SEO100 /100
Accessibility96 /100
Best practices73 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews186
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag57 chars
Meta description163 chars
H1 count1
Images / missing alt6 / 2
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprq8al · 2026-05-30