Auntie Lindas
Auntie Linda's ranks #6 on "pet boarding kennel spokane." Three competitors sit above them: freerangeboarding.com, playnstay.com, and marcindakennels.com. That's the gap. The 4.4 rating across 83 reviews is a real asset. Spokane localization signals are strong — title, meta, and contact details all do their job. The foundation holds. What's missing is structural. No LocalBusiness schema means Google is reading the page without the clearest possible confirmation of what this business is and where it operates. Half the audited images carry no alt text. The Lighthouse SEO score sits below 90. Those aren't small cosmetic issues. They're the specific signals search engines use to sort one local kennel from another. This report shows exactly where each gap sits and what to fix first.
1Where You Actually Rank in Spokane
1 cached queryOn page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #6 into local-pack #1–3 is the highest-leverage shift here.
What the Top 3 Do That Auntie Lindas Doesn't
Organic top 3 · “pet boarding kennel spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where petboardingspokane.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 2 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
4 above youA separate lens from the SERP positioning above. This ranks pet-boarding by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.