Small Animal Internal Medicine
#2 in the local pack is a real position. But the sites holding #1 have something this one doesn't: a Google rating above 4.0. At 3.9 stars across 60 reviews, the gap to Animal Clinic of Spokane is narrow — and visible to every searcher before they click. That's the sting. The localization is solid. Title, meta, and contact details all anchor the site to Spokane correctly, which is why it's ranking. The structural gaps are what's holding the ceiling down. No H1 tag. Four of six images have no alt text. Those two issues tell search engines less about the page than they should. This report shows exactly where the 78/100 score is bleeding points — and which fixes move the needle first.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: petemergencyspokane.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Small Animal Internal Medicine Doesn't
Organic top 3 · “veterinary clinic spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where petemergencyspokane.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 1 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
1 above youA separate lens from the SERP positioning above. This ranks veterinary by composite audit score, across the 5 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.