Play N Stay
#2 organic for "pet boarding kennel Spokane." That's real traction. But the local pack has you at #3, and freerangeboarding.com is sitting above you on both. The gap isn't authority — it's structure. Your homepage title and meta description contain no mention of Spokane, which means Google is inferring your location instead of reading it. That's a fixable signal problem, not a credibility problem. 4.8 stars across 407 reviews is a strong trust foundation. The report shows you how to make sure Google can actually use it. The audit found three H1 tags on one page, no JSON-LD structured data, and a missing meta description. Each one costs you clarity with the crawler. This report walks through each gap, what it affects, and the order to fix it.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: playnstay.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Play N Stay Doesn't
Organic top 3 · “pet boarding kennel spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where playnstay.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 2 material · 3 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
5 above youA separate lens from the SERP positioning above. This ranks pet-boarding by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.