Pacific NW Cremation & Funeral
Ranking #8 on "funeral home spokane" means three competitors are pulling clicks you should be getting. Riplinger, Heritage, and Hennessey all sit above you — that's the gap. Your site scores 84 out of 100 in this audit, which puts you third among the seven Spokane funeral homes reviewed. Strong start. Your localization signal is solid at 75 out of 100 — title, meta, and contact details all tell Google where you operate. The 4.7 rating across 97 reviews is real trust signal. One structural issue is costing you: the site currently has two H1 tags, and search engines treat that as an ambiguous page signal. Fix that, and the page reads cleaner to crawlers. The report below shows exactly where each gap sits and what to address first.
1Where You Actually Rank in Spokane
1 cached queryOn page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #8 into local-pack #1–3 is the highest-leverage shift here.
What the Top 3 Do That Pacific NW Cremation & Funeral Doesn't
Organic top 3 · “funeral home spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where pnwcremation.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
0 critical · 1 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks funeral-home by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.