Spokane local-SEO audit · prepared for

5th Avenue Dental

Local pack is locked. That's real leverage. 717 reviews at a 5-star average puts 5th Avenue Dental ahead of most competitors on trust signals alone. But organic rank #5 means three sites — deltadental.com, northviewfamilydental.com, and drweigand.com — sit between this practice and the first click. The gap isn't authority. It's technical. Spokane doesn't appear once in the homepage title or meta description. Google reads that as a location-ambiguous page. No structured data, no meta description, and 9 out of 9 images missing alt text — those compound the signal problem fast. Among nine Spokane dentists audited, pnwdentistry.com ranks 8th. The report shows exactly which fixes close that distance.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
5th Avenue Dental ranks #5 organic · #1 in the local pack
for best dentist spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: pnwdentistry.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That 5th Avenue Dental Doesn't

Organic top 3 · “best dentist spokane
#1
deltadental.com· directory
Best Dentists Near Me in Spokane, Washington
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
northviewfamilydental.com
Spokane, WA
score80/100
PSI mobile
100/100
Reviews
1,809
Rating
4.9/5
Schema
None
#3
drweigand.com
Find the Best Dentist in South Hill Spokane at Richard ...
Not in our Spokane audit dataset yet. Visit drweigand.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
dentist near me spokane
Local pack #1
Top: spokanedental.com · dentalcareofspokane.com · deltadental.com
dentist spokane
Local pack #2
Top: grandcornerdental.com · northviewfamilydental.com · deltadental.com
Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where pnwdentistry.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "pnwdentistry.com – Dental Services"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
71
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 25, 2026.

4Diagnosis & Prescription

2 critical · 1 material · 2 polish
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Material
Most images missing alt text (9/9)
Image alt coverage is below 70%.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks dentist by composite audit score, across the 5 sites we've measured in this vertical.

Among Spokane Dentistswe've audited
Rank 5 of 5
#1
Spokane Family Dental
spokanefamilydental.com
Does what you don't: Publishes structured data
87
/ 100
#2
Dental Care of Spokane
dentalcareofspokane.com
Does what you don't: Publishes structured data
81
/ 100
#3
Northview Family Dental - Westview
northviewfamilydental.com
Does what you don't: Publishes structured data
80
/ 100
#4
Dr. C Family Dentistry - Spokane Valley
drcfamilydentistry.com
Does what you don't: Publishes structured data
73
/ 100
#5
You
5th Avenue Dental
pnwdentistry.com
Gap to #4: +2 points · Gap to #1: +16
71
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance62 /100
SEO92 /100
Accessibility88 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews717
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag34 chars
Meta descriptionmissing
H1 count1
Images / missing alt9 / 9
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmplrjef · 2026-05-25