Pounder's Jewelry
Pounder's holds the #3 spot in the local pack for "jewelry store spokane." That's real visibility. But Jewelry Design Center and Zales sit above them, and the audit shows exactly why the gap exists. No H1 tag. No structured data. Those two gaps alone tell Google's crawler less than it needs to confidently rank a page higher. 51 of 55 images have no alt text. No robots.txt. No sitemap.xml. Each one is a small signal Google never receives. The localization foundation is solid — title, meta, and contact details all anchor the site to Spokane. The 4.6 rating across 416 reviews is strong social proof. There's a real business here worth ranking. The report below maps each gap to the specific fix. Start there.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: poundersjewelry.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Pounder's Jewelry Doesn't
Organic top 3 · “jewelry store spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where poundersjewelry.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 3 material · 3 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
4 above youA separate lens from the SERP positioning above. This ranks jeweler by composite audit score, across the 6 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.