Spokane local-SEO audit · prepared for

Physical Therapy Associates

Ranking #1 organic for "best physical therapy clinic spokane" is a real result. That 4.9 rating across 207 reviews backs it up. But the local pack sits you at #3, and two competitors are holding spots above you there — that's the gap this report addresses. Strong start. The foundation holds. The audit score of 81/100 puts you second among the five Spokane physical therapy sites reviewed. Your localization signal is solid at 75/100 — your title, meta, and contact details all tell Google exactly where you operate. What's pulling the score down is structural and fixable: mobile load speed is slow, 17 of 34 images have no alt text, and the site is running 11 H1 tags where there should be one. Search engines use H1s to identify the primary topic of a page. Eleven of them creates noise, not clarity. The LocalBusiness schema is also incomplete. Schema tells Google's systems what your business is, where it is, and what it does — without it, you're leaving structured data on the table that your competitors may not be. The rest of this report shows exactly which pages carry the H1 conflicts, which images need alt text, and where the mobile performance is bleeding load time. Fix those three things and the local pack gap closes.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
Physical Therapy Associates ranks #1 organic · #3 in the local pack
for best physical therapy clinic spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: ptassociates.net's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Physical Therapy Associates Doesn't

Organic top 3 · “best physical therapy clinic spokane
#1
ptassociates.netYou
Physical Therapy Associates Spokane
score81/100
PSI mobile
42/100
Reviews
207
Rating
4.9/5
Schema
Partial
#2
providence.org
Providence Physical Therapy
score60/100
PSI mobile
68/100
Reviews
143
Rating
4.3/5
Schema
None
#3
lhphysicaltherapy.com
Lighthouse Physical Therapy & Sports Medicine
Not in our Spokane audit dataset yet. Visit lhphysicaltherapy.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
physical therapy clinic spokane
Organic #1Local pack #1
Top: ptassociates.net · providence.org · accelerationphysicaltherapy.com
physical therapy clinic near me spokane
Organic #1
Top: ptassociates.net · providence.org · yelp.com
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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where ptassociates.netranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Physical Therapy Associates Spokane"
"Spokane" in meta description
Meta: "Physical Therapy Associates Spokane is dedicated to providing individ…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
81
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 3 material · 1 polish
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 42/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Multiple H1 tags (11)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (17/34)
Image alt coverage is below 70%.
Fix:
Polish
Meta description is too long (222 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

1 above you

A separate lens from the SERP positioning above. This ranks physical-therapy by composite audit score, across the 5 sites we've measured in this vertical.

Among Spokane Physical Therapywe've audited
Rank 2 of 5
#1
Acceleration Physical Therapy
accelerationphysicaltherapy.com
Does what you don't: Has complete NAP in schema
81
/ 100
#2
You
Physical Therapy Associates
ptassociates.net
Gap to #1: +0 points
81
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance42 /100
SEO92 /100
Accessibility92 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews207
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag35 chars
Meta description222 chars
H1 count11
Images / missing alt34 / 17
robots.txtyes
sitemap.xmlyes

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Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsfp9v · 2026-05-30