Spokane local-SEO audit · prepared for

Q Home Loans

Rank 2 in the local pack on "mortgage broker Spokane." That's a strong position — and there's one clear structural gap keeping the #1 spot at arm's length. jasonpaullhomeloans.com holds the top slot right now. The difference isn't reviews — Q Home Loans has 119 of them at a 5-star rating, which is a real asset. The localization signal scores 95/100, meaning the title tags, meta, and contact details all confirm Spokane to Google consistently. The missing piece is LocalBusiness schema. Without it, Google can't parse your business type, address, and service area in a structured format — so it relies on inference instead of confirmation. That's a fixable gap, not a deep problem. This report shows exactly where Q Home Loans sits against the other seven audited Spokane mortgage brokers, what the schema fix looks like technically, and which signals are already working in your favor.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Q Home Loans ranks #2 in the local pack
for mortgage broker spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: qhomeloans.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Q Home Loans Doesn't

Organic top 3 · “mortgage broker spokane
#1
jasonpaullhomeloans.com
Home - Jason Paull Home Loans
score84/100
PSI mobile
72/100
Reviews
225
Rating
5.0/5
Schema
None
#2
catlincapital.com
Spokane Mortgage Broker – WA, ID, OR, CA, CO, NM ...
Not in our Spokane audit dataset yet. Visit catlincapital.com and run a side-by-side compare.
#3
becu.org
BECU in Spokane Valley, WA – Home Loan Center
Not in our Spokane audit dataset yet. Visit becu.org and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where qhomeloans.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Q Home Loans | Trusted Mortgage Lender in Spokane, WA & Pacific North…"
"Spokane" in meta description
Meta: "Real people who pick up. Local mortgage experts serving Spokane, CDA,…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
87
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

1 critical · 0 material · 2 polish
Free · one click

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Polish
Title tag is too long (73 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
Meta description is too long (162 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks mortgage-broker by composite audit score, across the 8 sites we've measured in this vertical.

You're on top

Among Spokane Mortgage Brokers we've audited, Q Home Loansis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance76 /100
SEO100 /100
Accessibility94 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews119
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag73 chars
Meta description162 chars
H1 count1
Images / missing alt0 / 0
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpujidk · 2026-06-01
Q Home Loans — Spokane SEO audit (87/100) · spokaneseo.app