Spokane local-SEO audit · prepared for

HVAC Services, AC Repairs & Heat Pump Installs

randrheating.com·HVAC·Spokane area
91
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#1 of 5
The Standing
HVAC Services, AC Repairs & Heat Pump Installs ranks #1 of 5 HVAC we track in Spokane.

Top third of the field. The lead is real — the rows below show how durable it is, and where the sites behind you are closing.

Rank
Business
1
You
1011,612 rev4.8
2
Spokane competitor
872,818 rev4.8
3
Spokane competitor
84756 rev4.7
4
Spokane competitor
824,147 rev4.9
5
Spokane competitor
562,542 rev4.9

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane HVAC field
4 tracked · snapshot July 20, 2026
Median audit score
71field
91
Have LocalBusiness schema
50%field
you do
Median Google reviews
2,680field
1,612
Median mobile load
15.7sfield
5.5s

This is the field you're measured against — every Spokane HVAC we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 3 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane HVAC Reviews
median 2,680
4,147
floor 756
Holliday Heating + Cooling + Electric
you 1,612
You
1,612reviews
4.8★ rating
Category leader · Holliday Heating + Cooling + Electric
4,147reviews
2,535 ahead of you
You need 1,068 more reviews just to reach the Spokane median for HVAC. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
1,612
Review rank
#4of 5
1,612 nowleader Holliday Heating + Cooling + Electric · 4,147

You sit at #4 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane HVAC.

Organic #3, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#3HVAC Services, AC Repairs & Heat Pump Installsnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

0 costly · 1 material · 1 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Your page sends Google mixed signals about its topic.

    Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.

    Fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Technical detail · for your developer

    Multiple H1 tags (2) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.

  2. Some of your photos are invisible to Google.

    Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.

    Fix: Add descriptive alt text to content images
    Technical detail · for your developer

    10 of 61 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 5,500 searches a month.

That's roughly 110 inbound leadsa month from organic search alone. We haven't mapped HVAC Services, AC Repairs & Heat Pump Installs's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, your main content takes 5.5 seconds to appear.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane HVAC
good 2.5s
median 15.7s
0s
Cougar Heating and Air Conditioning
you 5.5s
You
5.5s
3.0s over the 2.5s bar
Fastest in Spokane · Cougar Heating and Air Conditioning
15.1s
-9.6s faster than you
0 of 3 Spokane HVAC we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.00
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "HVAC Services, AC Repairs & Heat Pump Installs | Spokane, WA"
"Spokane" in meta description
Meta: "Looking for top HVAC services in Spokane? Need your AC repaired? Or i…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance73 /100
SEO92 /100
Accessibility96 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)5.5 s
CLS (shift)0.00
INP (response)
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews1612
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag60 chars
Meta description158 chars
H1 count2
Images / missing alt61 / 10
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqihu9y · 2026-06-17