Family-Owned Roofers in Spokane
Rank 6 on "best roofing contractor Spokane" puts RC Roofing behind a manufacturer, a forum, and a review site. None of those are local competitors — which means the real fight starts at position 4. That's closer than it looks. A 4.9 rating across 62 reviews is a legitimate trust signal, and a perfect localization score tells Google exactly where you operate. The gap isn't brand or geography. It's image alt text: 9 of your 24 images send Google nothing, which costs you indexable content on every one of those files. Fix that, and the structural case for ranking higher gets measurably stronger. This report shows where those gaps sit and what to address first.
1Your Spokane Standing
#2 of 6Top third of the field. The lead is real — the rows below show how durable it is, and where the sites behind you are closing.
Sign in to see who's ahead of you.
Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.
This is the field you're measured against — every Spokane Roofing we track, captured and time-stamped. The gaps below are your position inside it.
2Where Customers Decide
Reviews · trust signalReviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.
Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.
You sit at #6 today. Drag the reviews up to see what the climb buys.
3Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Roofing.
Organic #6, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
4What to Fix, in Order of What It Costs
1 costly · 1 material · 0 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
You don't show up where local buyers look first.
The map's top results capture most local searches, and you're not in them. The fix is foundational: profile, schema, and on-page basics.
Fix: Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.
Technical detail · for your developer
Outside the top results (organic #8) — The site does not rank in the top 7 organic results for its primary local query. — Fix the foundational signals first: GBP completeness, LocalBusiness schema with NAP, on-page title + H1 with city.
Your photos are invisible to Google.
Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.
Fix: Audit content images and add descriptive alt textTechnical detail · for your developer
Most images missing alt text (9/24) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
At a typical 2% inquiry rate, that 270-search gap is about
This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.
Strong Spokane signal — your title and meta both name the city to Google.