Spokane local-SEO audit · prepared for

Red Rock Catering

redrockspokane.com·Catering·Spokane Valley, WA

Your site scores 71 out of 100. Mid-pack. On "catering company spokane," Red Rock doesn't appear in the top 10 — Mangia, INWC, and Yelp are ahead. That's the gap. A 4.8 rating with only 17 reviews is a trust signal Google underweights; the profile needs volume to compete. The most concrete structural problem: no LocalBusiness schema, which means the search engine has no structured confirmation that this business operates in Spokane. Your title says Spokane — the meta description and contact markup don't back it up, so the localization signal scores 40 out of 100. Seven of your 17 images have no alt text, which compounds the same problem. This report shows exactly where those signals are missing and what fixing them does to visibility.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Red Rock Catering doesn't appear in the top 10 for catering company spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Red Rock Catering Doesn't

Organic top 3 · “catering company spokane
#1
mangiacateringco.com
Catering Spokane WA - Catering CDA - Catering Coeur d ...
Not in our Spokane audit dataset yet. Visit mangiacateringco.com and run a side-by-side compare.
#2
inwcatering.com
Inland Northwest Catering - Airway Heights, Spokane, WA
Not in our Spokane audit dataset yet. Visit inwcatering.com and run a side-by-side compare.
#3
yelp.com· directory
THE BEST 10 Caterers in SPOKANE, WA - Updated 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where redrockspokane.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
40/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "Red Rock Catering & Events | Spokane, WA"
"Spokane" in meta description
Meta: "Turn your events into cherished memories! Red Rock Catering & Events …"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
71
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Material
Most images missing alt text (7/17)
Image alt coverage is below 70%.
Fix:
Polish
Meta description is too long (226 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks catering by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Cateringwe've audited
Rank 4 of 7
#1
London's Ultimate Catering
londonsultimatecatering.com
Does what you don't: Has LocalBusiness structured data
91
/ 100
#2
The Fresh Plate Catering Company
freshplatemarket.com
Does what you don't: Has LocalBusiness structured data
73
/ 100
#3
Greenbluff Fresh Catering Co.
greenblufffresh.com
Does what you don't: Has LocalBusiness structured data
73
/ 100
#4
You
Red Rock Catering
redrockspokane.com
Gap to #3: +2 points · Gap to #1: +20
71
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance65 /100
SEO92 /100
Accessibility92 /100
Best practices81 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews17
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag40 chars
Meta description226 chars
H1 count1
Images / missing alt17 / 7
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpvib7z · 2026-06-01