Spokane local-SEO audit · prepared for

Regal Veterinary Center

76
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 19, 2026.

1Your Spokane Standing

#3 of 6
The Standing
Regal Veterinary Center ranks #3 of 6 Veterinary we track in Spokane.
Rank
Business
1
Hunter Veterinary Clinic· leader
95847 rev4.4
2
Spokane competitor
9060 rev3.9
3
You
86649 rev4.7
4
Spokane competitor
811,603 rev4.6
5
Spokane competitor
78349 rev4.2
6
Spokane competitor
72424 rev4.7

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Veterinary field
5 tracked · snapshot July 20, 2026
Median audit score
68field
76
Have LocalBusiness schema
40%field
you don't
Median Google reviews
424field
649
Median mobile load
10.3sfield
17.9s

This is the field you're measured against — every Spokane Veterinary we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 2 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Veterinary Reviews
median 424
1,603
floor 60
Garland Animal Clinic
you 649
You
649reviews
4.7★ rating
Category leader · Garland Animal Clinic
1,603reviews
954 ahead of you
You're past the Spokane median for Veterinary— real ground held. The gap that's left is to Garland Animal Clinic: 954 reviews. Closing it is what moves you from middle of the pack to the top of the local SERP.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
649
Review rank
#3of 6
649 nowleader Garland Animal Clinic · 1,603

You sit at #3 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Veterinary.

Organic #3, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#3Regal Veterinary Centernot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

1 costly · 1 material · 4 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Google is guessing what your business is.

    Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.

    Fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Technical detail · for your developer

    No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

  2. Google's own checklist is flagging your pages.

    Google runs an automated scorecard on every page. Failing items are easy points you're handing to competitors who pass them.

    Fix: Review the PSI report for failing audits: title presence, meta
    Technical detail · for your developer

    Lighthouse SEO score below 90 — Lighthouse SEO checks failing — score is 77/100. — Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

  3. Your search preview is the wrong length to read.

    Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.

    Fix: Rewrite the meta description with a concrete benefit and local
    Technical detail · for your developer

    Meta description is too short (66 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

  4. Some of your photos are invisible to Google.

    Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.

    Fix: Add descriptive alt text to content images
    Technical detail · for your developer

    2 of 21 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.

  5. Your links look like spam when shared.

    Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.

    Fix: Add og:title, og:description, og:image, og:url meta tags to the
    Technical detail · for your developer

    No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.

  6. Your links show no preview on X.

    Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.

    Fix: Add twitter:card, twitter:title, twitter:description,
    Technical detail · for your developer

    No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 14,000 searches a month.

That's roughly 270 inbound leadsa month from organic search alone. We haven't mapped Regal Veterinary Center's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 17.9 seconds for your page — slower than 4 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Veterinary
good 2.5s
median 10.3s
0s
Small Animal Internal Medicine
you 17.9s
You
17.9s
15.4s over the 2.5s bar
Fastest in Spokane · Small Animal Internal Medicine
1.0s
16.9s faster than you
4 of 5 Spokane Veterinary we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.00
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Home | Regal Veterinary Center | Spokane"
"Spokane" in meta description
Meta: "Learn more about Spokane veterinarians at Regal Veterinary Center."
Raw signals · supporting measurements
PageSpeed (mobile)
Performance54 /100
SEO77 /100
Accessibility89 /100
Best practices96 /100
Core Web Vitals (mobile)
LCP (load)17.9 s
CLS (shift)0.00
INP (response)
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews649
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag40 chars
Meta description66 chars
H1 count1
Images / missing alt21 / 2
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmql7qpt · 2026-06-19
Regal Veterinary Center — Spokane SEO audit (76/100) · spokaneseo.app