REI Bike Shop
Eighth in organic search. Fifth out of five audited shops. That's the position right now for REI on "bike shop spokane" — behind Wheel Sport, North Division, and The Bike Hub, all ranking above you in both organic and local results. The audit score came in at 55/100. The gap is structural, not competitive luck. Three things are driving this. Google can't confirm your location — the homepage title and meta description contain zero Spokane signal, so the site isn't telling Google where it operates. There's no JSON-LD structured data, no sitemap, no robots.txt, and a missing meta description. Your Google Business Profile sits at 3.8 stars across 29 reviews, which suppresses local pack placement. That's the gap. This report shows you exactly where each problem lives and what to fix first.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: rei.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That REI Bike Shop Doesn't
Organic top 3 · “bike shop spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where rei.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
4 critical · 3 material · 4 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
4 above youA separate lens from the SERP positioning above. This ranks bike-shop by composite audit score, across the 5 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.