Riplinger Funeral Home & Cremation
Riplinger ranks #1 organic for "funeral home spokane." That's a real position to defend. The local pack is where the pressure is — they're sitting at #2, which means one competitor is consistently pulling the map click they should own. The report shows two specific reasons why. No LocalBusiness schema means Google is reading the site without a structured data layer that every top-ranked funeral home in this category typically runs. And 5 of 13 images carry no alt text, so a meaningful share of the page goes unread by the crawler. Fix those two things and the signals that already put them at #1 organic start working harder in the pack. The localization score — 75 out of 100 — confirms the foundation is solid: title tags, meta, and contact details all say Spokane clearly. This isn't a rebuild. It's a gap close. The report walks through exactly which schema fields to add and which images are missing text, in order of impact.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: riplingerfuneralhome.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Riplinger Funeral Home & Cremation Doesn't
Organic top 3 · “funeral home spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where riplingerfuneralhome.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 1 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
3 above youA separate lens from the SERP positioning above. This ranks funeral-home by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.