Spokane local-SEO audit · prepared for

River City Pilates

Third in organic search is a real foothold. Club Pilates and Precision Pilates of Spokane sit above you, but the gap isn't authority — it's fixable technical debt. Your mobile load speed is the sharpest problem. Slow pages lose rankings before a user even reads a word. Six H1 tags tell Google you have six competing topics on one page. There's one page. It needs one H1. Your localization score is 45 out of 100. The page title — the first signal Google reads — doesn't anchor Spokane. That's the gap. Four of your twelve images carry alt text. The other eight are invisible to search engines. This report maps each of those issues to a specific fix, ranked by the order they'll move your ranking.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
River City Pilates ranks #3 organic
for pilates studio spokane

Top-3 organic on this query — strong. The local pack typically sits above organic in mobile results, so the next jump is appearing in the 3-pack.

What the Top 3 Do That River City Pilates Doesn't

Organic top 3 · “pilates studio spokane
#1
clubpilates.com
Club Pilates South Spokane | Reformer Pilates Studio
Not in our Spokane audit dataset yet. Visit clubpilates.com and run a side-by-side compare.
#2
precisionpilatesofspokane.com
Precision Pilates of Spokane – Spokane's Best Pilates Studio
score37/100
PSI mobile
47/100
Reviews
37
Rating
4.8/5
Schema
None
#3
rivercitypilates.coYou
River City Pilates
score70/100
PSI mobile
30/100
Reviews
20
Rating
5.0/5
Schema
Partial

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where rivercitypilates.coranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
45/100

Some Spokane signal present, but the page title doesn't anchor the location. Google reads title first.

"Spokane" in page title
Title: "River City Pilates"
"Spokane" in meta description
Meta: "Located in downtown Spokane near River Park Square, River City Pilate…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
70
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 3 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 30/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Multiple H1 tags (6)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (4/12)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too short (18 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
Meta description is too long (302 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks pilates by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Pilates Studioswe've audited
Rank 5 of 8
#1
Core Pilates and Wellness
corepilatesandwellness.net
Does what you don't: Has complete NAP in schema
79
/ 100
#2
The Pilates Ritual
thepilatesritual.com
79
/ 100
#3
Christina Sauer Pilates
christinasauerpilates.com
74
/ 100
#4
Dante Pilates & Wellness
dantepilates.com
70
/ 100
#5
You
River City Pilates
rivercitypilates.co
Gap to #4: +0 points · Gap to #1: +9
70
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance30 /100
SEO92 /100
Accessibility95 /100
Best practices92 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews20
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag18 chars
Meta description302 chars
H1 count6
Images / missing alt12 / 4
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpstgw0 · 2026-05-30