Spokane local-SEO audit · prepared for

Ron LeMay Tattoo

Ron LeMay has a 5-star rating and 239 reviews. That's real credibility. But the site ranks outside the top 10 for "tattoo shop spokane" — behind Fortunata Studio, Anchored Art, and a Reddit thread. That last one stings. The audit shows why: Google can't confirm where this business operates. The homepage title and meta description contain no Spokane signal — zero out of 100. No structured data telling Google this is a local tattoo shop. No meta description at all. Nine out of nine images are missing alt text. These aren't design problems. They're indexing signals Google uses to decide who surfaces for local queries. This report shows the exact fixes, in order of impact, starting with the localization gap.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Ron LeMay Tattoo doesn't appear in the top 10 for tattoo shop spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Ron LeMay Tattoo Doesn't

Organic top 3 · “tattoo shop spokane
#1
fortunata.studio
Fortunata Tattoo | Book Your Next Tattoo Today
score74/100
PSI mobile
36/100
Reviews
597
Rating
5.0/5
Schema
Partial
#2
anchoredarttattoo.com
Anchored Art Tattoo - Spokane
Not in our Spokane audit dataset yet. Visit anchoredarttattoo.com and run a side-by-side compare.
#3
reddit.com· directory
Tattoo Artist Recommendations? : r/Spokane
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where ronlemaytattoo.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "RonLeMayTattoo.com"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
38
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

2 critical · 1 material · 3 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Material
Most images missing alt text (9/9)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too short (18 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
No canonical tag
Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Fix:
Polish
PageSpeed Insights could not be measured
Lighthouse couldn't complete the page analysis. Usually transient — often caused by a slow first paint or scripts that block render.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

6 above you

A separate lens from the SERP positioning above. This ranks tattoo by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Tattoo Studioswe've audited
Rank 7 of 7
#1
Main Ave Tattoo
mainavetattoo.com
Does what you don't: Publishes structured data
81
/ 100
#2
Fortunata Tattoo Studio
fortunata.studio
Does what you don't: Publishes structured data
74
/ 100
#3
Mom's Custom Tattoo & Body Piercing
momstattoo.com
Does what you don't: Publishes structured data
74
/ 100
#4
Auralite Art Collective
auraliteartcollective.com
Does what you don't: Publishes structured data
71
/ 100
#5
Black Bee Tattoos & Piercings
blackbeetattoos.com
Does what you don't: Publishes structured data
70
/ 100
#6
Anchored Art Tattoo
anchoredart.com
60
/ 100
#7
You
Ron LeMay Tattoo
ronlemaytattoo.com
Gap to #6: +22 points · Gap to #1: +43
38
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance /100
SEO /100
Accessibility /100
Best practices /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews239
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag18 chars
Meta descriptionmissing
H1 count1
Images / missing alt9 / 9
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpuje0k · 2026-06-01