Spokane local-SEO audit · prepared for

Chiropractor Spokane WA

75
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#5 of 8
The Standing
Chiropractor Spokane WA ranks #5 of 8 Chiropractors we track in Spokane.
Rank
Business
1
Built To Move Chiropractic and Sports Rehabilitation· leader
95321 rev5.0
2
Spokane competitor
94131 rev4.9
3
Spokane competitor
9176 rev4.9
4
Spokane competitor
86150 rev4.8
5
You
8473 rev4.8
6
Spokane competitor
82715 rev4.9
7
Spokane competitor
75168 rev4.8
8
Spokane competitor
75226 rev4.9

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Chiropractors field
7 tracked · snapshot July 20, 2026
Median audit score
75field
75
Have LocalBusiness schema
57%field
you don't
Median Google reviews
168field
73
Median mobile load
9.8sfield
4.1s

This is the field you're measured against — every Spokane Chiropractors we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 7 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Chiropractors Reviews
median 168
715
floor 76
Fourth Ave. Chiropractic & Massage
you 73
You
73reviews
4.8★ rating
Category leader · Fourth Ave. Chiropractic & Massage
715reviews
642 ahead of you
You need 95 more reviews just to reach the Spokane median for Chiropractors. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
73
Review rank
#8of 8
73 nowleader Fourth Ave. Chiropractic & Massage · 715

You sit at #8 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Chiropractors.

Organic #5, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#5Chiropractor Spokane WAnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

1 costly · 3 material · 4 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Google can't read your hours, services, or service area.

    Without structured data, Google guesses what you do — and shows competitors it's more sure about.

    Fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Technical detail · for your developer

    No LocalBusiness schema — JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this. — Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

  2. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #5 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  3. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (9/10) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

  4. Your page sends Google mixed signals about its topic.

    Several competing headings dilute the point. Google can't tell what the page is for, so it ranks you for less.

    Fix: Keep only one H1
    Technical detail · for your developer

    Multiple H1 tags (3) — Multiple H1s dilute heading hierarchy and confuse crawlers. — Keep only one H1; convert the rest to H2/H3 as appropriate.

  5. Your search headline gets cut off mid-word.

    Too long and Google truncates it; too short and it says nothing. Either way the click goes to a clearer competitor.

    Fix: Rewrite the page title to land between 30 and 65 characters
    Technical detail · for your developer

    Title tag is too long (90 chars) — Titles should be 30–65 characters to display fully in search results. — Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

  6. Your search preview is the wrong length to read.

    Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.

    Fix: Rewrite the meta description with a concrete benefit and local
    Technical detail · for your developer

    Meta description is too long (164 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

  7. Your links look like spam when shared.

    Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.

    Fix: Add og:title, og:description, og:image, og:url meta tags to the
    Technical detail · for your developer

    No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.

  8. Your links show no preview on X.

    Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.

    Fix: Add twitter:card, twitter:title, twitter:description,
    Technical detail · for your developer

    No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 520 searches a month.

That's roughly 10 inbound leadsa month from organic search alone. We haven't mapped Chiropractor Spokane WA's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, your main content takes 4.1 seconds to appear.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Chiropractors
good 2.5s
median 9.8s
0s
Valente Chiropractic
you 4.1s
You
4.1s
1.6s over the 2.5s bar
Fastest in Spokane · Valente Chiropractic
5.5s
-1.4s faster than you
0 of 6 Spokane Chiropractors we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.18
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Chiropractor Spokane WA | Dr. Joshua Salina | Back Pain | Neck Pain |…"
"Spokane" in meta description
Meta: "Spokane WA Chiropractor, Dr. Joshua Salina, provides safe and effecti…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance73 /100
SEO92 /100
Accessibility82 /100
Best practices96 /100
Core Web Vitals (mobile)
LCP (load)4.1 s
CLS (shift)0.18
INP (response)
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews73
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag90 chars
Meta description164 chars
H1 count3
Images / missing alt10 / 9
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqifxvf · 2026-06-17