Spokane local-SEO audit · prepared for

Sarah Hamilton Face

Ranking #6 for "medical spa spokane" is real traction. But three local competitors are sitting above it, and the audit shows exactly why. Crafted Beauty, Yelp, and The Lab AW hold the top three spots. That's the gap. The site has no H1 tag, no page title, and no meta description. Google is filling in blanks it shouldn't have to. On top of that, the homepage carries zero Spokane signal — no city name in the title, none in the meta — so the search engine has no explicit confirmation of where this business operates. Structured data is also missing. No JSON-LD means Google can't read the business type, location, or services in a format it trusts for local results. Five stars and 60 reviews is a strong profile. The report below shows the specific technical fixes that would let that reputation actually reach the ranking.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Sarah Hamilton Face ranks #6 organic
for medical spa spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #6 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That Sarah Hamilton Face Doesn't

Organic top 3 · “medical spa spokane
#1
craftedbeauty.com
Crafted Beauty Med Spa | Botox, Facials & Skincare in ...
score90/100
PSI mobile
32/100
Reviews
648
Rating
5.0/5
Schema
Full NAP
#2
yelp.com· directory
THE BEST 10 MEDICAL SPAS IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
thelabaw.com
Spokane's Inclusive Medical Spa and Wellness Clinic
Not in our Spokane audit dataset yet. Visit thelabaw.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where sarahhamiltonface.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title tag is missing entirely.
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
41
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

4 critical · 4 material · 3 polish
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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Missing page title
The page has no <title> tag.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Material
Missing mobile viewport meta tag
The page has no <meta name="viewport"> tag — mobile rendering will be broken.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 82/100.
Fix:
Material
No robots.txt file
Search engines look for /robots.txt to discover sitemap location and crawl directives.
Fix:
Material
No sitemap.xml
Sitemaps tell Google which pages exist and when they changed.
Fix:
Polish
No canonical tag
Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

7 above you

A separate lens from the SERP positioning above. This ranks med-spa by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Medical Spaswe've audited
Rank 8 of 8
#1
Crafted Beauty
craftedbeauty.com
Does what you don't: Publishes structured data
90
/ 100
#2
Odara Medical Spa
odaramedicalspa.com
Does what you don't: Publishes structured data
85
/ 100
#3
SkinWell + Co.
skinwell.co
Does what you don't: Publishes structured data
84
/ 100
#4
Werschler Aesthetics
werschleraesthetics.com
Does what you don't: Publishes structured data
76
/ 100
#5
Luxe. Salon & Medspa
luxespokane.com
Does what you don't: Publishes structured data
70
/ 100
#6
Evo Med Spa
evomedspa.com
Does what you don't: Publishes structured data
68
/ 100
#7
Spa Pavone
spa-pavone.com
Does what you don't: Has a page title
59
/ 100
#8
You
Sarah Hamilton Face
sarahhamiltonface.com
Gap to #7: +18 points · Gap to #1: +49
41
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance87 /100
SEO82 /100
Accessibility58 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews60
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tagmissing
Meta descriptionmissing
H1 count0
Images / missing alt0 / 0
robots.txtno
sitemap.xmlno

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsg9r6 · 2026-05-30