Spokane local-SEO audit · prepared for

Plumber in Post Falls, Coeur d'Alene & Spokane

89
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#2 of 7
The Standing
Plumber in Post Falls, Coeur d'Alene & Spokane ranks #2 of 7 Plumbing we track in Spokane.

Top third of the field. The lead is real — the rows below show how durable it is, and where the sites behind you are closing.

Rank
Business
1
Shaw Plumbing Heating & Air Conditioning· leader
991,302 rev4.9
2
You
99276 rev4.7
3
Spokane competitor
983,591 rev4.8
4
Spokane competitor
96571 rev4.8
5
Spokane competitor
92311 rev4.9
6
Spokane competitor
69269 rev4.9
7
Spokane competitor
67321 rev4.8

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Plumbing field
6 tracked · snapshot July 20, 2026
Median audit score
83field
89
Have LocalBusiness schema
67%field
you do
Median Google reviews
446field
276
Median mobile load
11.3sfield
11.0s

This is the field you're measured against — every Spokane Plumbing we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 5 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Plumbing Reviews
median 446
3,591
floor 269
Gold Seal Plumbing
you 276
You
276reviews
4.7★ rating
Category leader · Gold Seal Plumbing
3,591reviews
3,315 ahead of you
You need 170 more reviews just to reach the Spokane median for Plumbing. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
276
Review rank
#6of 7
276 nowleader Gold Seal Plumbing · 3,591

You sit at #6 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Plumbing.

Organic #5, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#5Plumber in Post Falls, Coeur d'Alene & Spokanenot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

0 costly · 1 material · 2 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Technical detail · for your developer

    Ranking #5 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  2. Your search preview is the wrong length to read.

    Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.

    Fix: Rewrite the meta description with a concrete benefit and local
    Technical detail · for your developer

    Meta description is too long (175 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

  3. Some of your photos are invisible to Google.

    Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.

    Fix: Add descriptive alt text to content images
    Technical detail · for your developer

    1 of 11 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 2,200 searches a month.

That's roughly 43 inbound leadsa month from organic search alone. We haven't mapped Plumber in Post Falls, Coeur d'Alene & Spokane's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 11.0 seconds for your page — slower than 2 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Plumbing
good 2.5s
median 11.3s
0s
Shaw Plumbing Heating & Air Conditioning
you 11.0s
You
11.0s
8.5s over the 2.5s bar
Fastest in Spokane · Shaw Plumbing Heating & Air Conditioning
1.8s
9.2s faster than you
2 of 4 Spokane Plumbing we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.00
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
100/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Plumber in Post Falls, Coeur d'Alene & Spokane | Scott's Plumbing"
"Spokane" in meta description
Meta: "Scott's Plumbing is a trusted local plumber serving Post Falls, Coeur…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance54 /100
SEO100 /100
Accessibility91 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)11.0 s
CLS (shift)0.00
INP (response)
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews276
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag65 chars
Meta description175 chars
H1 count1
Images / missing alt11 / 1
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqihqfb · 2026-06-17