Johnson Law Firm, P.C. | Personal Injury & Family Law
Local pack #1. That's real. But organic tells a different story — sixth out of seven audited Spokane law firms on the query that matters most. Maxey Law sits above you at position one, with Justia and a directory behind them. Three non-firms outrank a practicing attorney. The gap isn't effort. It's structure. Two things are costing you ground. Your site carries no LocalBusiness schema, so Google can't confirm the basics — name, address, category — from the page itself. And your Spokane localization score is 25 out of 100, partly because your page title doesn't name the city. Google reads the title first. If it doesn't say Spokane, you don't anchor there. The report below shows exactly where those signals are missing and what fixing them changes.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 local pack on this query — that's where the click-through actually lives. Defend it: seanjohnlaw.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Johnson Law Firm, P.C. | Personal Injury & Family Law Doesn't
Organic top 3 · “law firm near me spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where seanjohnlaw.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditSome Spokane signal present, but the page title doesn't anchor the location. Google reads title first.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 2 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
3 above youA separate lens from the SERP positioning above. This ranks law by composite audit score, across the 4 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.