Spokane local-SEO audit · prepared for

Sexton Vision Group | Spokane

Sexton Vision Group has real authority. A 4.7-star rating across 569 reviews is the kind of trust signal most local practices never build. But it's not showing up. On "optometrist near me spokane," theeyecareteam.com, vsp.com, and spokaneeye.com are all ahead — and Sexton doesn't crack the top ten. The Spokane localization is solid at 75/100; the title, meta, and contact details all do their job. The problem is structural. There's no H1 tag on the page, and no LocalBusiness schema — two signals Google uses to confirm what a business is and where it operates. That's the gap. This report shows exactly where those fixes land and what closing them does to visibility.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
Sexton Vision Group | Spokane doesn't appear in the top 10 for optometrist near me spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Sexton Vision Group | Spokane Doesn't

Organic top 3 · “optometrist near me spokane
#1
theeyecareteam.com
The Eye Care Team: Optometrist in Spokane & Chewelah
score79/100
PSI mobile
56/100
Reviews
122
Rating
4.3/5
Schema
Full NAP
#2
vsp.com· directory
Eye Doctors Near Me in Spokane, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
spokaneeye.com
Providing eye care and surgery for adults and ... - Spokane
score60/100
PSI mobile
38/100
Reviews
768
Rating
4.8/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
best optometrist spokane
Not in top 10
Top: spokaneeye.com · yelp.com · garlandvisionsource.com
optometrist spokane
Not in top 10
Top: spokaneeye.com · theeyecareteam.com · vsp.com
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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where sextonvisiongroup.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Optometrist in Tacoma, Spokane, Puyallup and Spokane Valley, WA | Sex…"
"Spokane" in meta description
Meta: "Sexton Vision Group - Visit our Optometrist in Tacoma, Spokane, Puyal…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
70
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

2 critical · 0 material · 1 polish
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Polish
Title tag is too long (85 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks optometry by composite audit score, across the 5 sites we've measured in this vertical.

Among Spokane Optometry / Eye Carewe've audited
Rank 4 of 5
#1
Eyes For Life
eyesforlife.net
Does what you don't: Has LocalBusiness structured data
91
/ 100
#2
Garland Vision Source, Inc.
garlandvisionsource.com
Does what you don't: Has LocalBusiness structured data
89
/ 100
#3
The Eye Care Team
theeyecareteam.com
Does what you don't: Has LocalBusiness structured data
79
/ 100
#4
You
Sexton Vision Group | Spokane
sextonvisiongroup.com
Gap to #3: +9 points · Gap to #1: +21
70
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance58 /100
SEO100 /100
Accessibility90 /100
Best practices58 /100
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews569
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag85 chars
Meta description141 chars
H1 count0
Images / missing alt123 / 2
robots.txtyes
sitemap.xmlyes

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Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprq1on · 2026-05-30