Shanks Custom Hardwood Inc.
Shanks isn't ranking for "flooring contractor spokane." Not yet. United Floor Covering holds the top spot, with Yelp and Mr. Handyman filling positions two and three — none of them a direct local competitor in the way Shanks is. The 5-star rating and 53 reviews are real assets. That's a strong foundation. The localization signal scores 83 out of 100. Title, meta, and contact details all anchor the site to Spokane correctly. Google can read where you operate. What it can't read: your business type. There's no LocalBusiness schema on the site, which means the structured data layer Google uses to confirm entity type, service area, and legitimacy is missing entirely. Combined with slow mobile performance and 13 of 14 images carrying no alt text, the site is harder to parse than it should be. Those are the three gaps this report addresses — each one fixable, each one with a direct effect on where the site lands against the seven audited Spokane flooring contractors.
1Where You Actually Rank in Spokane
1 cached queryThat's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.
What the Top 3 Do That Shanks Custom Hardwood Inc. Doesn't
Organic top 3 · “flooring contractor spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where shankscustomhardwoodinc.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 1 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
3 above youA separate lens from the SERP positioning above. This ranks flooring by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.