Shaw Plumbing Heating & Air Conditioning
Local pack position #1. That's real ground. Shaw holds the top local pack spot for "plumber spokane" and ranks fourth in organic — sitting behind Reddit, Yelp, and Above Average Plumbing, none of which can take a service call. A 4.9 rating across 1,302 reviews is one of the strongest trust signals in the Spokane market. The localization score backs it up: title tags, meta, and contact details all anchor the site to Spokane correctly. The composite score is 87 out of 100. Three specific gaps are pulling it down. Eighteen of 35 images have no alt text — search engines skip those entirely. The LocalBusiness schema is incomplete, which means Google is inferring structured data instead of reading it cleanly. And the Lighthouse SEO score sits below 90, which affects how confidently Googlebot crawls the site. Fix those three, and the gap between pack position and organic position gets shorter. The report below shows exactly where each gap lives and what to change first.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 local pack on this query — that's where the click-through actually lives. Defend it: shawplumbingservices.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Shaw Plumbing Heating & Air Conditioning Doesn't
Organic top 3 · “plumber spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where shawplumbingservices.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
0 critical · 3 material · 2 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
Top of packA separate lens from the SERP positioning above. This ranks plumbing by composite audit score, across the 6 sites we've measured in this vertical.
Among Spokane Plumbing we've audited, Shaw Plumbing Heating & Air Conditioningis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.