Johnson's Custom Jewelry
Strong foundation. A 90/100 composite score puts Johnson's Custom Jewelry ahead of every other Spokane jeweler audited. That 4.9 rating across 363 reviews is real trust — and Google reads it the same way customers do. The local pack #2 position is competitive. Organic #4 means three sites sit between you and the top result on "jewelry store spokane." Two of them are national chains. Tracy Jewelers is the local gap to close. The report shows two specific places to close that distance. Your localization signal scores 40/100 — the title names Spokane, but the meta description and contact signals don't reinforce it, which limits how confidently Google associates your site with the city. Separately, 16 of your 22 product images have no alt text, which means search engines are skipping over a significant portion of your catalog entirely. Fix those two things, and the organic rank moves.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: shopjcjonline.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Johnson's Custom Jewelry Doesn't
Organic top 3 · “jewelry store spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where shopjcjonline.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditTitle mentions Spokane, but supporting signals (meta description, contact info) are thin.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
0 critical · 1 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
Top of packA separate lens from the SERP positioning above. This ranks jeweler by composite audit score, across the 6 sites we've measured in this vertical.
Among Spokane Jewelers we've audited, Johnson's Custom Jewelryis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.