SkinWell + Co.
You're #1 in the local pack for "medical spa spokane." That's real. But three organic results sit above your site before a searcher ever reaches you — craftedbeauty.com, Yelp, and thelabaw.com. Organic traffic is running around them, not to you. The audit scores you 84/100. Third among seven Spokane med-spas audited. Two structural gaps are driving that ceiling. Your page has no H1 tag, and your localization signal scores 25/100. Google reads your title first to confirm where you operate — yours doesn't name Spokane. That single fix changes how the page is read. Mobile performance is slow, and your LocalBusiness schema is incomplete. Small signals, but they compound. This report shows exactly where each point was lost and what to fix first.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: skinwell.co's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That SkinWell + Co. Doesn't
Organic top 3 · “medical spa spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where skinwell.coranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditSome Spokane signal present, but the page title doesn't anchor the location. Google reads title first.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 1 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks med-spa by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.