Spokane local-SEO audit · prepared for

Smoov Cutz Barbershop

91
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured July 11, 2026.

1Your Spokane Standing

#1 of 8
The Standing
Smoov Cutz Barbershop ranks #1 of 8 Barbershops we track in Spokane.

Top third of the field. The lead is real — the rows below show how durable it is, and where the sites behind you are closing.

Rank
Business
1
You
102243 rev4.6
2
Spokane competitor
90128 rev4.8
3
Spokane competitor
89186 rev4.9
4
Spokane competitor
79361 rev5.0
5
Spokane competitor
7968 rev4.9
6
Spokane competitor
78159 rev4.6
7
Spokane competitor
77295 rev4.9
8
Spokane competitor
59166 rev4.9

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Barbershops field
7 tracked · snapshot July 20, 2026
Median audit score
68field
91
Have LocalBusiness schema
71%field
you do
Median Google reviews
166field
243
Median mobile load
14.6sfield
6.2s

This is the field you're measured against — every Spokane Barbershops we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 2 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Barbershops Reviews
median 166
361
floor 68
Generations barbershop
you 243
You
243reviews
4.6★ rating
Category leader · Generations barbershop
361reviews
118 ahead of you
You're past the Spokane median for Barbershops— real ground held. The gap that's left is to Generations barbershop: 118 reviews. Closing it is what moves you from middle of the pack to the top of the local SERP.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
243
Review rank
#3of 8
243 nowleader Generations barbershop · 361

You sit at #3 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Barbershops.

Organic #4, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#4Smoov Cutz Barbershopnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

0 costly · 2 material · 0 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Technical detail · for your developer

    Ranking #4 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  2. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (7/13) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader pulls 2,000 searches a month. You pull 1,900.
The Spokane leader2,000 /moDA 11
Smoov Cutz Barbershop1,900 /moDA 10

At a typical 2% inquiry rate, that 49-search gap is about 1 inbound lead a month you're not getting. Same town, same searches — going to the site Google trusts more.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 6.2 seconds for your page — slower than 1 Spokane competitor.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Barbershops
good 2.5s
median 14.6s
0s
The Chop Shop Barber Co.
you 6.2s
You
6.2s
3.7s over the 2.5s bar
Fastest in Spokane · The Chop Shop Barber Co.
5.6s
0.6s faster than you
1 of 7 Spokane Barbershops we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.00
Responsiveness (INP)63ms
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Smoov Cutz Barbershop - Spokane WA - Book Your Appointment"
"Spokane" in meta description
Meta: "Welcome to Smoov Cutz Barbershop in SPOKANE WA. For the best hair sty…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance72 /100
SEO100 /100
Accessibility92 /100
Best practices96 /100
Core Web Vitals (mobile)
LCP (load)6.2 s
CLS (shift)0.00
INP (response)63 ms
Google Business Profile
Profile existsyes
Rating4.6 / 5
Reviews243
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag58 chars
Meta description157 chars
H1 count1
Images / missing alt13 / 7
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmrfs1i7 · 2026-07-11