Spokane local-SEO audit · prepared for

Spa Pavone

Spa Pavone isn't ranking for "medical spa spokane." Not in the top 10. Crafted Beauty, Yelp, and The Lab AW are all ahead of them on that query. That's the gap. The 5-star rating is real leverage — 33 reviews at a perfect score is a strong foundation. But Google can't fully connect the site to Spokane. The localization signal scores 40/100: the page title mentions Spokane, but the meta description is missing entirely, and contact signals are thin. No structured data means Google is guessing at what the business is and where it operates. Mobile performance is slow. Eight of eleven images have no alt text. The Lighthouse SEO score sits below 90. Each of those is a signal the page is leaving on the table. Sixth out of seven audited Spokane med-spas. Room to move. The report below shows exactly which fixes close that gap fastest — starting with the structural signals Google needs to place this business on the map.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Spa Pavone doesn't appear in the top 10 for medical spa spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Spa Pavone Doesn't

Organic top 3 · “medical spa spokane
#1
craftedbeauty.com
Crafted Beauty Med Spa | Botox, Facials & Skincare in ...
score90/100
PSI mobile
32/100
Reviews
648
Rating
5.0/5
Schema
Full NAP
#2
yelp.com· directory
THE BEST 10 MEDICAL SPAS IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
thelabaw.com
Spokane's Inclusive Medical Spa and Wellness Clinic
Not in our Spokane audit dataset yet. Visit thelabaw.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where spa-pavone.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
40/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "Spa Pavone | Luxury Med Spa | Spokane, WA – At Spa Pavone, we offer m…"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
59
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

3 critical · 2 material · 3 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
Slow mobile performance
Mobile performance score is 49/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Most images missing alt text (8/11)
Image alt coverage is below 70%.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 77/100.
Fix:
Polish
Title tag is too long (129 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

6 above you

A separate lens from the SERP positioning above. This ranks med-spa by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Medical Spaswe've audited
Rank 7 of 8
#1
Crafted Beauty
craftedbeauty.com
Does what you don't: Publishes structured data
90
/ 100
#2
Odara Medical Spa
odaramedicalspa.com
Does what you don't: Publishes structured data
85
/ 100
#3
SkinWell + Co.
skinwell.co
Does what you don't: Publishes structured data
84
/ 100
#4
Werschler Aesthetics
werschleraesthetics.com
Does what you don't: Publishes structured data
76
/ 100
#5
Luxe. Salon & Medspa
luxespokane.com
Does what you don't: Publishes structured data
70
/ 100
#6
Evo Med Spa
evomedspa.com
Does what you don't: Publishes structured data
68
/ 100
#7
You
Spa Pavone
spa-pavone.com
Gap to #6: +9 points · Gap to #1: +31
59
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance49 /100
SEO77 /100
Accessibility97 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews33
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag129 chars
Meta descriptionmissing
H1 count1
Images / missing alt11 / 8
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsg9hh · 2026-05-30
Spa Pavone — Spokane SEO audit (59/100) · spokaneseo.app