Spokane local-SEO audit · prepared for

Spirit Pruners

Spirit Pruners has real credibility — 4.9 stars across 41 reviews is a strong foundation. But the site isn't converting that trust into search visibility yet. Not ranking in the top 10 for "tree service spokane." That's the gap. Yelp, the City of Spokane's own site, and Tall Tree of Eastern Washington are all sitting above spiritpruners.com — and two of those aren't even direct competitors. Google looks at a page and reads signals: schema markup, meta descriptions, mobile speed, localization cues. Right now, the site is missing all four. The Spokane localization score is 40 out of 100 — the page title mentions Spokane, but the meta description is absent and the contact signals are thin, so Google can't confidently tie the business to the local market. Fix those, and the gap closes fast. This report shows exactly where each signal is broken, what Google is reading instead, and which fixes move the needle first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Spirit Pruners doesn't appear in the top 10 for tree service spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Spirit Pruners Doesn't

Organic top 3 · “tree service spokane
#1
yelp.com· directory
THE BEST 10 TREE SERVICES IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
my.spokanecity.org
Certified Arborist List
Not in our Spokane audit dataset yet. Visit my.spokanecity.org and run a side-by-side compare.
#3
talltreeofeasternwashington.com
Spokane Tree Service | Tall Tree Of Eastern Washington
score75/100
PSI mobile
56/100
Reviews
27
Rating
5.0/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where spiritpruners.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
40/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "Spirit Pruners - ISA Certified Arborists - Spokane & North Idaho"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
59
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

3 critical · 3 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
Slow mobile performance
Mobile performance score is 36/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Multiple H1 tags (2)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (5/9)
Image alt coverage is below 70%.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 85/100.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

5 above you

A separate lens from the SERP positioning above. This ranks tree-service by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Tree Servicewe've audited
Rank 6 of 8
#1
Grace Tree Service Spokane
gracetreeservicespokane.com
Does what you don't: Has LocalBusiness structured data
84
/ 100
#2
Sam's Tree & Landscape, LLC
samscapes.net
Does what you don't: Has LocalBusiness structured data
84
/ 100
#3
Tall Tree Of Eastern Washington
talltreeofeasternwashington.com
Does what you don't: Has a meta description
75
/ 100
#4
A1 Tree Service - Pruning Trimming Removal
a1treeservicespokane.com
Does what you don't: Has a meta description
72
/ 100
#5
Skyline Tree Service llc
skylinetreeservicewa.com
72
/ 100
#6
You
Spirit Pruners
spiritpruners.com
Gap to #5: +13 points · Gap to #1: +25
59
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance36 /100
SEO85 /100
Accessibility83 /100
Best practices73 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews41
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag64 chars
Meta descriptionmissing
H1 count2
Images / missing alt9 / 5
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprnam1 · 2026-05-30
Spirit Pruners — Spokane SEO audit (59/100) · spokaneseo.app