American Lock & Key
You're sitting at the top of the local pack for "locksmith Spokane." That's a real position — earned, not accidental. A 4.8 rating across 465 reviews backs it up on the trust side. The organic results tell a different story. alslocksmithspokane.com and rivercitylockandkey.com both rank above you there, with Yelp at #3. Three spots before your site appears. That's the gap. Your localization signal is strong — title, meta, and contact details all anchor the site to Spokane correctly. The audit score of 94 out of 100 puts you first among seven Spokane locksmiths reviewed here. One specific structural issue is holding back the organic side: your pages carry three H1 tags where search engines expect one. That fractures the relevance signal each page sends. Fix the H1 structure and the page starts communicating a single, clear topic — which is exactly what closes the distance to alslocksmithspokane.com in organic. The report below shows where each gap lives and what to change first.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: spokane-locksmith.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That American Lock & Key Doesn't
Organic top 3 · “locksmith spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where spokane-locksmith.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
0 critical · 1 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
Top of packA separate lens from the SERP positioning above. This ranks locksmith by composite audit score, across the 7 sites we've measured in this vertical.
Among Spokane Locksmiths we've audited, American Lock & Keyis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.