PRMG
4.9 stars and 61 reviews. That's a real trust signal — and it's not showing up where it counts. On "mortgage broker Spokane," PRMG doesn't crack the top 10. Jason Paull Home Loans, Catlin Capital, and BECU are all ahead of them. Among the six Spokane mortgage brokers audited here, PRMG ranks sixth. The composite score is 61 out of 100. The title tag mentions Spokane. But the meta description is missing entirely, and there's no structured data on the page — no JSON-LD to tell Google what this business is, where it operates, or what it does. Those aren't stylistic gaps. They're signals Google uses to decide who ranks. The localization score is 60 out of 100. Spokane appears in the right place, but the supporting layer — contact details, meta description, geographic markup — is thin. The report below shows exactly which fixes move the needle first.
1Where You Actually Rank in Spokane
1 cached queryThat's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.
What the Top 3 Do That PRMG Doesn't
Organic top 3 · “mortgage broker spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where spokane391.prmgapp.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditTitle mentions Spokane, but supporting signals (meta description, contact info) are thin.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 1 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
7 above youA separate lens from the SERP positioning above. This ranks mortgage-broker by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.