Spokane local-SEO audit · prepared for

Spokane Club Athletic Facility And Gym

spokaneclub.org·Gyms·Spokane, WA

Spokane Club scores 90 out of 100 across the audit — strongest of nine Spokane gyms reviewed. That's a real lead. On "gym near me Spokane," you're sitting at #6 organic and #2 in the local pack, with Yelp, Spokane Fitness Center, and MUV Fitness above you in organic. The local pack position is the more valuable real estate, and you're already there. The clearest gap is image alt text. Ten of your sixteen images have none. Search engines read alt text to understand what's on the page — missing it means those images contribute zero local relevance signal. Fix that, and you strengthen a localization score that's already working: your title, meta, and contact details all anchor the site to Spokane at 75 out of 100. Thirteen Google reviews is the other number to watch. A 4.5 rating is solid. But review volume affects local pack ranking, and competitors above you are likely outpacing you there. The report maps exactly where each gap sits and what to fix first.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
Spokane Club Athletic Facility And Gym ranks #6 organic · #2 in the local pack
for gym near me spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: spokaneclub.org's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Spokane Club Athletic Facility And Gym Doesn't

Organic top 3 · “gym near me spokane
#1
yelp.com· directory
THE BEST 10 Gyms in SPOKANE, WA - Updated 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
spokanefitnesscenter.com
Spokane Fitness Center - Welcome!
score49/100
PSI mobile
56/100
Reviews
695
Rating
4.6/5
Schema
None
#3
muvfitness.com
509-467-1500 | Spokane WA Gym - MUV Fitness
score76/100
PSI mobile
34/100
Reviews
5,260
Rating
4.8/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
gym spokane
Organic #6Local pack #1
Top: spokanefitnesscenter.com · muvfitness.com · yelp.com
best gym spokane
Organic #5
Top: reddit.com · yelp.com · spokanefitnesscenter.com
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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where spokaneclub.orgranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Spokane Club"
"Spokane" in meta description
Meta: "Welcome to the Spokane Club! A perfect blend of relaxation and activi…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
90
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 25, 2026.

4Diagnosis & Prescription

0 critical · 1 material · 1 polish
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Material
Most images missing alt text (10/16)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too short (12 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks gym by composite audit score, across the 5 sites we've measured in this vertical.

You're on top

Among Spokane Gyms we've audited, Spokane Club Athletic Facility And Gymis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance56 /100
SEO92 /100
Accessibility86 /100
Best practices73 /100
Google Business Profile
Profile existsyes
Rating4.5 / 5
Reviews13
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag12 chars
Meta description130 chars
H1 count1
Images / missing alt16 / 10
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmplr5hc · 2026-05-25