Johnson & Associates CPAs
Ranking #2 organic for "accountant CPA Spokane" is real traction. But the audit score is 38 out of 100, and that gap matters. Yelp sits above you. That's beatable — but not without fixing the foundation first. Your homepage has no title tag, no meta description, and no H1. Google is reading a page with no clear label. It's also missing structured data, which means local relevance signals aren't reaching the index the way they should. Zero out of 100 on Spokane localization. The site doesn't tell Google what city you serve. Six reviews at 4.3 stars is a thin profile for a competitive category — and it shows in the local pack, where you're sitting at #3. This report shows you exactly what to fix first, ranked by impact on your current position.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: spokanecpa.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Johnson & Associates CPAs Doesn't
Organic top 3 · “accountant CPA spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where spokanecpa.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditNo Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
4 critical · 1 material · 4 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
5 above youA separate lens from the SERP positioning above. This ranks accountant by composite audit score, across the 6 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.