Spokane local-SEO audit · prepared for

Spokane Dog Grooming

#2 in the local pack is real traction. But organic is a different story. On "pet grooming spokane," spokanedoggrooming.com sits at #7 — behind Yelp, Puppy Pads, and PetSmart. Three slots that convert at a much higher rate than seven. That's the gap. The localization is strong. Title, meta, contact details all anchor the site to Spokane — 95 out of 100. Google knows where you operate. What it doesn't know: how to read your pages structurally. No JSON-LD means no structured data markup, so the search engine is guessing at your services, your hours, your business type. That's fixable in a single implementation. Mobile performance is the second drag — slow load times cost rankings and customers who bounce before booking. 148 reviews at 4.3 stars is a real asset. This report shows you exactly where to put it to work.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Spokane Dog Grooming ranks #7 organic · #2 in the local pack
for pet grooming spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: spokanedoggrooming.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Spokane Dog Grooming Doesn't

Organic top 3 · “pet grooming spokane
#1
yelp.com· directory
THE BEST 10 Pet Groomers in SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
puppypadspokane.com
Puppy Pad – Grooming and Boarding for Dogs And Cats in ...
Not in our Spokane audit dataset yet. Visit puppypadspokane.com and run a side-by-side compare.
#3
stores.petsmart.com
PetSmart Pet Grooming Locations - Spokane, Washington
Not in our Spokane audit dataset yet. Visit stores.petsmart.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where spokanedoggrooming.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Spokane Dog Grooming - Home"
"Spokane" in meta description
Meta: "The best dog grooming services in Spokane! Our experienced groomers e…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
73
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

2 critical · 0 material · 3 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Slow mobile performance
Mobile performance score is 49/100. Google uses mobile speed as a ranking factor.
Fix:
Polish
Title tag is too short (27 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
1 of 5 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Polish
No canonical tag
Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

1 above you

A separate lens from the SERP positioning above. This ranks pet-grooming by composite audit score, across the 5 sites we've measured in this vertical.

Among Spokane Pet Groomingwe've audited
Rank 2 of 5
#1
Dee's Dog Grooming, LLC
deesdoggrooms.com
Does what you don't: Publishes structured data
73
/ 100
#2
You
Spokane Dog Grooming
spokanedoggrooming.com
Gap to #1: +0 points
73
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance49 /100
SEO92 /100
Accessibility83 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.3 / 5
Reviews148
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag27 chars
Meta description160 chars
H1 count1
Images / missing alt5 / 1
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpstlaf · 2026-05-30