Spokane Fence Company
Ranking #2 organic for "fence contractor spokane" is a real position. But All Star Fence holds #1, and the local pack has them at #3 — meaning most clicks aren't landing here first. The audit score sits at 55/100. Third out of four audited Spokane fence installers. Here's what's creating that gap. The page has no structured data, no meta description, and five separate H1 tags — Google reads all of that as ambiguity about what this page is and who it serves. Eleven of 24 images are missing alt text. These aren't cosmetic issues; they're signals the search engine uses to confirm relevance and rank. The localization score is 40/100. The title mentions Spokane. That's where the signal stops. Five reviews at a perfect rating is a clean foundation — but thin volume limits how much weight Google puts behind the profile. This report walks through each gap in order of impact, starting with the structured data and meta description fixes that move the needle fastest.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: spokanefence.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Spokane Fence Company Doesn't
Organic top 3 · “fence contractor spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where spokanefence.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditTitle mentions Spokane, but supporting signals (meta description, contact info) are thin.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 3 material · 2 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
5 above youA separate lens from the SERP positioning above. This ranks fence-installation by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.